Hot Wheels Don’t Drink and Drive Campaign


Hot Wheels spreads the ‘don’t drink and drive message’ with these clever little key chains depicting a car recently in an accident with a message that read “even a small drink is enough”. Attached with the keychain was a tag with phone numbers of Party Club Drivers.

As car owners arrived at the pub and handed their keys over to the valet, the key chains were attached to their keys. When the car owners left they were handed their keys back with the attached hot wheels keychain. Apparently it worked as the drivers were shocked and alarmed and many decided to call the driver service, friends, or family to come take them home.

The lesson kids? Even a small amount is enough. PLEASE don’t drink and drive!

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