UNICEF Tap Project is working to help the 768 million people around the world without access to clean water. This year you can help by taking a challenge to give up access to something far less vital than water–your cell phone.
For every 10 minutes you don’t touch your phone, Giorgio Armani Fragrances and other generous donors can fund one day of clean water for a child in need.*
Not touching my cellphone = clean water for a child in need! My cell phone is dead to me.
