Ikea builds room in store to look like a war torn home from Syria

25 Square Metres of Syria‘ is an installation by Ikea, replicated from an actual war torn home in Syria. The iconic IKEA-posters and price tags told the story of how people live. Lacking food, medicines and access to clean water.
Caught in the crossfire of Syria’s civil war. But most importantly: On every little tag they let the public know just how they could help.

(via adweek)

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